Privacy Policy

This Website www.kawaterra.com collects some Personal Data from its Users.

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Data Controller

The Ethical Coffee Company OÜ
Tartu mnt 83-402, Tallinn, 10115, Estonia

Owner's email address: info@kawaterra.com

Data Types Collected

This Website gathers various types of Personal Data from Users, either directly or via third parties. This data includes Tracking Tools, Usage Data, first and last names, phone numbers, email addresses, and any data shared while using the service.

Specific sections of this privacy policy or information prompts shown before data collection provide a full description of each type of personal data collected. Users may voluntarily provide Personal Data, while Usage Data is collected automatically during Website use.

All data requested by this Website is essential unless stated otherwise. Failure to provide required data may prevent the Website from delivering its Service. When certain data is marked as optional, Users can choose not to provide it without affecting the Service's functionality or availability.

For clarification on mandatory data, Users are welcome to contact the Owner.

This Website, along with third-party services it may use, employs Cookies or other tracking tools to deliver the requested Service, as well as for additional purposes outlined in this policy and the Cookie Policy.

Users are responsible for any third-party Personal Data they provide, publish, or share via this Website.

Data Processing Method and Location

Processing Methods


The Data Controller implements necessary security protocols to safeguard Personal Data from unauthorized access, exposure, alteration, or destruction.

Data processing is conducted with digital and/or electronic systems, following procedures and logic closely aligned with the purposes specified. Besides the Data Controller, certain internal personnel (such as administrative, sales, marketing, legal, and IT staff) or external partners (like technical service providers, couriers, hosting companies, IT firms, and communication agencies) may also access the Data as Data Processors, if appointed by the Data Controller. A current list of Data Processors is available upon request from the Data Controller.

Location of Data Processing


Data is handled at the Data Controller’s operational sites and any other locations where parties involved in the processing are based. For additional details, Users may contact the Data Controller.

User’s Data may be transferred to countries outside their own. For more information on where Data is processed, please refer to the section on the specifics of Personal Data processing.

Data Retention
Unless otherwise specified, Personal Data is stored and processed only for as long as necessary to fulfil the purposes for which it was collected. In certain cases, it may be retained longer due to legal requirements or based on the User’s consent.

Purpose of Collecting and Processing Data


User Data is collected to enable the Owner to deliver its Service, fulfil legal obligations, respond to inquiries or regulatory actions, safeguard its rights and interests (and those of Users or third parties), detect fraudulent or harmful activities, and for purposes including Advertising, Analytics, Displaying content from third-party platforms, Tag Management, Performance and Functionality Testing (A/B testing), User Communication, and Interaction with live chat systems.

For more specific details on each purpose of processing and the Personal Data involved, Users can consult the section “Details on the processing of Personal Data.”

Details on Personal Data Processing


Personal Data is processed for the following purposes through these services:

User Contact
Contact Form (this website)


When a User fills out the contact form, they agree to the use of their information to respond to inquiries, provide quotes, or address other matters as specified in the form.

Personal Data collected: first name, last name, company name, email address, address line 1, postal code, city, phone number.

Tag Management


Tag management services help centralize and manage tags or scripts used on this Website. These services may involve the transmission and, in some cases, storage of User Data.

Google Tag Manager (by Google Ireland Limited)


Google Tag Manager is a tag management service provided by Google Ireland Limited.

Personal Data collected: Tracking Tools.

Data processing location: Ireland.

Live Chat Interaction


This service enables interaction with third-party live chat platforms directly from this Website, allowing Users to contact and be contacted by support representatives.

If a live chat service is installed, it may collect Usage Data from the pages where it appears, even if Users don’t actively engage with it. Conversations via live chat may also be recorded.

Facebook Messenger Customer Chat (by Meta Platforms Ireland Limited)


Facebook Messenger Customer Chat allows interaction through the Facebook Messenger platform, managed by Meta Platforms Ireland Limited.

Personal Data collected: Data shared during the service, Usage Data, and Tracking Tools.

Data processing location: Ireland.

Advertising


Certain services listed below may utilize Tracking Tools to identify Users or use behavioural retargeting, which involves showing ads customized to a User's interests and online behaviour or evaluating ad performance. For more details, please refer to the privacy policies of the respective services. Most of these services offer options to opt out of tracking. Besides specific opt-out features, Users can also learn more about disabling interest-based ads in the “How to disable interest-based advertising” section of this document.

Google Ads Conversion Tracking (by Google Ireland Limited)


Google Ads Conversion Tracking is an analytics service offered by Google Ireland Limited, which links data from the Google Ads network with actions taken on this Website.

Personal Data collected: Usage Data and Tracking Tools.

Data processing location: Ireland.

Analytics


The services in this section enable the Data Controller to monitor and analyze website traffic and gather insights into User behaviour.

Google Analytics (Universal Analytics) with IP Anonymization (by Google Ireland Limited)


Google Analytics (Universal Analytics) is a web analytics service offered by Google Ireland Limited ("Google"). The data collected is used to analyze how this Website is used, generate reports, and integrate with other Google services. Google may also use the data to tailor ads on its ad network.

This version of Google Analytics anonymizes IP addresses by shortening them within EU member states or countries in the European Economic Area. In rare cases, the full IP address may be transmitted to Google’s servers in the U.S. before being shortened.

For details on Google’s data use, see Google's partner policy.

Personal Data collected: Usage Data and Tracking Tools.

Data processing location: Ireland.

Google Fonts (by Google Ireland Limited)


Google Fonts is a service provided by Google Ireland Limited that enables this Website to incorporate font styles into its pages.

Personal Data collected: Usage Data and Tracking Tools.

Data processing location: Ireland.